Timing is everything in this world, especially when it comes to marketing. For the makers of Corona Beer, the timing couldn't be any worse for their brand new hard seltzer product.
The president and CEO of Corona beer’s U.S. owner had to defend the brand’s sales and reputation following backlash on social media for a new Corona Hard Seltzer ad amid the ongoing coronavirus outbreak. The company was criticized on Twitter for describing its new seltzer as “coming ashore soon” in an ad posted to their page.
The President of the company has come out and said that, “It’s extremely unfortunate that recent misinformation about the impact of this virus on our business has been circulating in traditional and social media without further investigation or validation.”