Is it a marketing ploy, a prank…or an actual re-branding? We’ll find out what IHOP is talking about next week – after the pancake chain tweeted yesterday that it’s changing its name from "IHOP" to "IHOB" next week.
The tweet didn't say what the "B" in IHOB stood for, but said there would be a big reveal on June 11th. The company formerly known as the International House of Pancakes closed about 40 restaurants earlier this year in an effort to acquire small health food chains.
- Adding to the mystery? The company issued a follow up tweet – a poll supposing what the “b” could stand for: biscuits, bacon, butternut squash or barnacles? At last check, the clear leader is ‘bacon.’
IHOb? What could it b? #IHOb— IHOP (@IHOP) June 5, 2018