Phoenix Suns changed their name to bhoen1x Suns after being inspired by IHOP's change to IHOb earlier this week! Kind of a clever idea that actually really worked to the point that the same letter 'P' was flipped to 'b'! And then they chanced the 'i' to '1' because they won the number 1 pin the 2018 NBA Draft! GENIUS!
Then they took it to the next level! They are asking fans to submit videos fo them trying to pronounce 'bhoen1x Suns'! And the winners gets a TJ Warren Suns jersey! Such a great way to get people involved and invested in a fun little gimmick!