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Rapper 50 Cent is shifting gears and bringing his headphone company, SMS Audio, into the world of auto racing. 

On Tuesday, the rapper announced a new partnership with NASCAR racing team Swan Racing, making him associate sponsor of cars driven by Cole Whitt and Parker Kligerman. 

The deal provides SMS Audio with branding on both the drivers' uniforms and cars.  SMS Audio will also release headphones stylized around both drivers. 

Furthermore, the emcee has agreed to make several appearances at races throughout the 2014 and 2015 racing season. 


In a statement, 50 calls Swan Racing and their up-and-coming drivers a "perfect match for SMS Audio."  He's also confident that NASCAR fans will enjoy SMS Audio's headphones "whether at track or at home."      

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